SEO has evolved as one of the most important and productive marketing areas given the ability of Internet Marketing and SEO to drive traffic to your site and realize your business goals.  We are pleased to share this SEO Panel from Internet Marketing Conference in Vancouver in late 2008 that we captured for fundfindr.tv.

Huge kudos to Lennart Svanberg of IMC, local organizers IIMA and for such an impressive international line-up of speakers and content.  Well done and we look forward to IMC Vancouver 2009!

Tune into this panel excerpt on what is hot in SEO featuring Gary Beal of Sticky Eyes one of the most engaging sessions of the conference.  While the panel took place some months back, the content is still very much valid.

Look for more video from Gary soon here.  Other experts featured on the panel moderated by Rodney Bartlett of Reachd included: Bill Barnes of Enquiro, Lynn Wilson of 6s Marketing, Alexandre Brabant of emarketing101 and Sempo Canada, Ellerton Whitney of Earthbound Media Group, Omar Al-Hajjar of Magnet Search Marketing, a part of Cossette Canada.

We hope you enjoy this footage and please comment if you would like to see more video for future IMC events whether live streaming or archived.

Affiliate networks, for those not leveraging them, can be a powerful catalyst for traffic generation and actions on your website. This applies equally well for both advertisers and publishers.

There are really no analogies for tactics that cost nothing up-front offline but can generate powerful leads, registrations, sales or other actions.

Some key nuggets you need to know and then look for a Top 10 list of Affiliate Networks  you may want to research in a follow-up post. This advice is drawn from my past experience in custom affiliate networks in gaming and experts currently teaching a program I am taking, Jim Kukral and Chris Penn.

Key facts:

1. Networks allow users to get affiliate offers from merchants
2. Work by embedding code on your site that is tracked
3. Conversion on merchant goals generates commissions
4. Networks vary by features, offer type and vertical focus
5. Look for the best, most relevant offers
6. Consider sign-up on multiple networks to track best offers
7. Track network reporting, review and make adjustments
8. Text ads may outperform banners
9. Each network requires an application program so you must be comfortable providing corporate and personal info
10. Works best for higher margin, scalable merchants with good cash flow and flexibility in presentation (e.g. affiliates may promote more aggressively than you are use to)

Our own experience with affiliates is that it is critial to have systems in place to manage their timely payment and enquiries.  The growth can be viral and you need to be ready if you have a good product - you can really drive your traffic.

Stay tuned as we share more on a demo we are undertaking with the Google Affiliate network for premium content for riiPlay.tv.  We’ll share what we learn with our readers.

Basil Peters presents an entertaining speech on ensuring your Exit Strategy is well in hand and that you “don’t blow the biggest deal of your life.”  Join Basil, accomplished entrepreneur, Angel Investment Fund manager, mentor and frequent keynote presenter as he shares war stories and tips on the ultimate goal for any investor oriented (as opposed to lifestyle) entrepreneur.

For more on Basil Peters on fundfindr.tv, click here.  For Basil’s blog on best practices on Angel investing click here.

Look for much more from Basil and other hot events coming soon on fundfindr Media’s new service, Riiplay.tv.

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riiPlay.tv is pleased to present this replay of Basil Peters at Enterprize 2009.  Tune into his inspirational case for starting up in University, examples like StumbleUpon and Brightside that did, as well as others showcased on the website University Millionaires.  Mr. Peters is well known in angel investment circles through his frequent speaking engagements, fund management, mentorship and blog on Angel and Entrepreneur Best Practices, AngelBlog.net.

riiPlay.tv is very pleased to also capture Mr. Peter’s next event this Thursday evening as the keynote for the Vancouver chapter of the Enterpreneur’s Organization, or EO.  He will be presenting “Don’t blow the biggest deal of your life.” For more information on EO, visit their website here.

Like to be notified of other top event replays available at your convenience?  Register for an invitation to our Alpha at riiPlay.tv with first events coming this March!

For more coverage of Mr. Peters, from fundfindr.tv, click here.