SEO has evolved as one of the most important and productive marketing areas given the ability of Internet Marketing and SEO to drive traffic to your site and realize your business goals.  We are pleased to share this SEO Panel from Internet Marketing Conference in Vancouver in late 2008 that we captured for fundfindr.tv.

Huge kudos to Lennart Svanberg of IMC, local organizers IIMA and for such an impressive international line-up of speakers and content.  Well done and we look forward to IMC Vancouver 2009!

Tune into this panel excerpt on what is hot in SEO featuring Gary Beal of Sticky Eyes one of the most engaging sessions of the conference.  While the panel took place some months back, the content is still very much valid.

Look for more video from Gary soon here.  Other experts featured on the panel moderated by Rodney Bartlett of Reachd included: Bill Barnes of Enquiro, Lynn Wilson of 6s Marketing, Alexandre Brabant of emarketing101 and Sempo Canada, Ellerton Whitney of Earthbound Media Group, Omar Al-Hajjar of Magnet Search Marketing, a part of Cossette Canada.

We hope you enjoy this footage and please comment if you would like to see more video for future IMC events whether live streaming or archived.

Just starting Day 2 at IMC conference and wanted to share a few nuggets in Internet Marketing.  This from Gary Beal of UK’s Sticky Eyes.  Gary impressed the audience with his expertise and quick wit one of my favourites so far.  Why does SEO matter well Gary shared how Position 1 on google is worth a 40% click-thru, position 5 is only 4%!  More on writing for web later.

Top 10 Tips

1. Make sure your page titles optimized for search – start with primary and move to longtail (e.g. Honda Prelude vs. cars).  Check out Hittail and log file analyzer – great free tools.
2. Optimize internal link structrure and use Nofollow to boost positions and kick start new nice and longtail phrases – called link sculpting.
3. Start with link juice (like about us) and spill over primary key words through to secondary ones.
4. Use external linking wisely – link to top sites.  Definitely link back if you have a link from a top site.
5. Write your content with a LSI (latent semantic indexing) and LSA (Latent Semantic analysis) focus to plan for future tech.  Use social bookmarking, forums and blogs.
6. Check for common mistakes and penalties.  Xenu is a great tool to find broken links.
7. Check your internal canonicalization yourwebsite.com or www.yourwebsite.com   - do this by checking yahoo .  Make the one (most backlinks) primary.
8. Install multiple tracking to follow keywords to conversion.
9. Bump your competitors to rank higher.  If a non-competitor ranks, help submit their url to blogs to bump the buffer you have. 
10. Optimize your 404 page – it may actually rank for you.  Get your page out to supplemental/omitted results.

http://www.stickyeyes.com/news/seo-tips-2007/