Carla Gail Tibbo has developed a specialized practice advising clients on Business Intelligence and Customer Relationship Marketing. She is the President and Co-founder of Incisive Marketing. She has developed on-line education tools and has written and edited several publications in the areas of Marketing and Information. Tibbo is also active in the marketing industry at a strategic policy level by sitting on the Board of BC Chapter of Marketing Research and Intelligence Association and chairing the of MRIA’s National Committee for Business Intelligence.

Tibbo speaks frankly about how entrepreneurs need to have their eyes wide open and have all the pieces they need in place, or they could find them selves in a ‘frog soup’ situation. From a marketing perspective, Tibbo maintains that a clear focus on the customer and the execution of good ideas are important strategies for success

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