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Web Analytics. Conversion rates. Revenue per customer from your FaceBook widget or Google Adwords. A growing area of expertise that is seperating the winners and also-rans in technology and other sectors relying on web traffic or ecommerce. Whether Webtrends , Omniture or other provider, mastering the tools is key to success.

fundfindr was on the scene capturing Web Analytics Guru Eric T. Peterson at the recent Internet Marketing Conference (IMC) in Vancouver, B.C. Eric is the author of 3 books , a consultant in-demand for top companies like Cisco and NBC and a sought after speaker we highly recommend spending 40 minutes with to increase your knowledge in the Analytics arena.

Attended IMC? See Eric again and refresh your perspective and achieve better retention and knowledge transfer. Missed it, fundfindr.tv is pleased to replay it for you. Stay tuned for more coverage from Tom Leung of Google and many others coming soon. Subscribe to our RSS feed.

Tune into Eric’s keynote on how investing in web analytics can create a sustained competitive advantage by taking the guesswork out of decicison making. Eric speaks on the importance of a playbook, the imperative to make it an "all-the-time" thing and For much more on Eric’s work on optimizing their online business, check out his Web Analtyics Demystified blog.

For more coverage on the IMC event on fundfindr.tv, visit here . Also worth a visit is the Techvibes blogpost by Monique Trottier on Eric’s presentation here.